One of SA’s most iconic food brands, Bull Brand has launched a ready-to-eat range with three new tasty, canned meals.
The new trio of ready-to-eat meals includes Baked Beans and Smoked Viennas in Tomato Sauce, Baked Beans and Meatballs in Tomato Sauce and Spaghetti and Smoked Viennas in Tomato Sauce, giving South Africans three delicious reasons to love Bull Brand.
Bull Brand has held a special place in South African hearts and homes since1957 and the introduction of the three new canned meals comes at a time when consumers are strapped for cash and looking for both value and convenience.
“We have created these ready-to-eat meals with our consumers in mind, by providing tasty and convenient mealtime solutions,” says Wendy Roman, Brand Manager for Bull Brand. “The new Bull Brand canned meals range is perfectly sized as a meal for one, perfect for consumers who want a convenient and easy mealtime solution but are also looking for nutritious quality and taste,” she adds.
“We find ourselves in a time when it is important that we make every minute count – consumers are looking for convenience around mealtimes,” says Roman. “Finding pantry essentials to stock up on is important for these mealtimes and offering quality, convenience and a real meaty taste is what we have become known for.”
For over sixty years this iconic brand still occupies the number one spot as the market leader in the Canned Meats and Meals Category. But Roman says that as with all legacy brands Bull Brand is evolving in line with consumer needs.
The brand continues to resonate with a younger market, where Bull Brand maintains its position as one of the coolest brands and has been voted No 1 in the canned meats category of the Ask Afrika Icon Brand Survey of 2020/21,” she adds. “It is with this in mind that we looked at an offering that would resonate with this growing sector of consumers.”
“There are many reasons consumers will love this trio of new products,” she says. “Preparing the products is as easy as heating and eating and they are deliciously filling – ideal on its own or served with a side of choice.”
The new Bull Brand ready-to-eat products contain no pork, no added MSG, are low in fat and a source of energy and dietary fibre.
For more info on these 3 new products or tasty recipes with Bull Brand visit the website: www.bullbrand.co.za
