As Distracted Driving Awareness Month concludes, the real work now begins. Rather than just focus on changed behaviour for a 30-day period, the momentum should continue and turn this commitment into a lifetime of road safety free of distractions on the road.
Every April places a vital spotlight on the epidemic of driving while distracted (DWD). MasterDrive spent the month dissecting the statistics and exploring the psychological biases that make us feel invincible when driving. The CEO of MasterDrive, Eugene Herbert, continues: “Yet, as the calendar turns to May, the greatest danger is that our vigilance shifts along with it.
“To truly eliminate distraction, we must move beyond awareness and start treating the driver’s seat as a ‘Seat of Sanctuary.’ The solution lies in redefining our relationship with our vehicles. “We live in a world that demands constant connectivity, but the physics of the road remains unchanged irrespective of new or additional…
.jpeg "Major traffic disruptions after fiery fatal crash on the N3 north near London Road")
