The South African Guild of Mobility Journalists (SAGMJ) has announced Bridgestone Southern Africa as the new headline sponsor of the prestigious South African Car of the Year (COTY) competition, marking a new chapter for one of the country’s longest-running and most respected automotive awards. This partnership brings together two organisations with a shared interest in automotive safety, innovation and performance as the competition prepares to enter its 41st edition in 2027.
As a global leader in tyre technology and mobility solutions, Bridgestone brings a strong heritage of innovation, safety and performance to the partnership. Its extensive product portfolio spans motorsport, passenger vehicles, light and heavy commercial vehicles, earthmoving and agricultural equipment, motorcycles and aircraft.
Bridgestone Southern Africa's headline sponsorship comes at a time when South Africa’s automotive landscape is undergoing significant transformation, driven by the arrival…
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