With South Africa’s live vehicle population at over 12 million vehicles, there are at least 51 million tyres supporting South African people and goods in getting from point A to point B – and that’s without considering spare tyres and heavy-duty trucks or trailers with multiple axles. The local tyre industry is, therefore, an important economic contributor in South Africa, employing thousands and attracting investment into the country.
Bridgestone Southern Africa, Continental South Africa, Goodyear South Africa and Sumitomo Rubber South Africa are the four South African tyre manufacturers represented by the industry body, the South African Tyre Manufacturers Conference (SATMC). Collectively, they employ more than 6 000 people directly and create indirect employment opportunities for more than 19 000 people. More importantly, their products ensure the safety of millions of South Africans.
With the South African tyre manufacturing industry imperilled by growing volumes…
