With youth unemployment remaining one of South Africa’s biggest challenges, the National Automobile Dealers’ Association (NADA) has launched Motoring Mavericks, a movement designed to show young people that car dealerships offer far more than sales or mechanical jobs.
Instead, modern dealerships are fast-moving business environments where young professionals can build careers in marketing, finance, digital systems, customer experience, business management and technical specialisations.
Many young South Africans don’t realise that today’s dealerships operate as full-scale businesses powered by technology, data, innovation and strong customer service. They need digitally savvy marketers, finance professionals, HR specialists, business managers and skilled technicians to keep operations running smoothly.
“As South Africa continues to battle high youth unemployment, we want to open young people’s eyes to the real career opportunities inside the automotive…












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