As South Africa navigates a shifting and often unpredictable economic landscape, the National Automobile Dealers’ Association (NADA) says there are growing signs of improvement that could support increased confidence across the new-vehicle market – even as several structural challenges remain.
Brandon Cohen, NADA Chairperson, noted that recent macroeconomic signals have been encouraging. “We’re seeing interest rates beginning to ease, rand volatility settling, and far greater operational stability from Eskom and Transnet,” he said. “Alongside better-than-expected GDP performance, these factors are creating a more supportive environment for both consumers and businesses.”
Dealers are reporting slightly improved, though still cautious, consumer confidence, supported by more favourable financing conditions. Stabilising economic indicators are also encouraging renewed interest from fleet buyers, while opportunities for well-structured dealer incentives…
