Africa’s automotive industry is well positioned to attract new investment as the continent advances implementation of the 40% automotive Rules of Origin under the African Continental Free Trade Area (AfCFTA), according to Tarek Mosaad, President and CEO of Hyundai Motor Company Middle East & Africa and President of the African Association of Automotive Manufacturers (AAAM).
Speaking at the Africa Automotive Investment Forum 2026, Mosaad called for a stronger focus on implementation, urging governments and industry to translate policy commitments into manufacturing, jobs and intra-African trade.
“The question is no longer whether Africa can build an integrated automotive industry but how quickly we can turn commitments and policies into factories, suppliers, jobs and tangible trade,” said Mosaad.
Mosaad highlighted three priorities to accelerate the continent's automotive transformation: expanding regional supplier value chains, removing barriers to cross-border…
