South African fleet operators face a risk that rarely appears on the balance sheet until it is too late. A single serious road incident can trigger costs that run well into seven figures and affect several areas from insurance to lost productivity. Every organisation without a structured safety culture, exposes themselves to immense risk daily.
The Fleet Safety Awards is a direct illustration of the financial benefit that comes with a committed safety culture. The CEO of MasterDrive, Eugene Herbert, expands: “The data from high-performing entrants shows a direct correlation between a documented safety culture and a reduction in incident frequency.
“It is essential to understand that this reduction delivers far more than a strong safety statistic or a reputation as a leader in safety, though both are valuable. Above all, it is a reduction in what can be one of the greatest costs an organisation faces.”
The Road Traffic Management Corporation estimates road crashes…












