Drinking and driving remains one of South Africa's most persistent and preventable road safety challenges. Reducing drinking and driving requires coordination, shared accountability and a commitment to learning. To that end, AWARE.org and the Johannesburg Metropolitan Police Department (JMPD) have launched Drive Sober, Stay Alive, a six-month initiative that brings together government, law enforcement and civil society in an evidence-led effort to make Johannesburg's roads safer.
Running from June until the end of December 2026, the initiative will combine strategic planning, operational enforcement, public education and real-time research to better understand and reduce alcohol-related road incidents. The programme will focus on high-risk periods such as public holidays, long weekends, winter festivities and the festive season, while also monitoring lower-risk periods to build a comprehensive understanding of driving and alcohol consumption patterns throughout the year.
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