The South African sporting, lifestyle and fitness markets have received a welcomed boost with the relaunch of the iconic footwear and apparel brand, Olympic.
As one of the oldest sports brands in South Africa, Olympic has existed since 1918 with the brand going through various phases of development as it moved into the new millennium.
“It was time to refresh the brand and offer South Africans an excellent branded product at an affordable price,” says Gary Van Rooyen, who is spearheading the return of Olympic into the Southern African market.
A legend in the competitive sporting world having represented South Africa in four different sports, Van Rooyen is ideally suited to lead his young and competent team as they launch the Olympic brand back into the consciousness of active South African consumers.
Van Rooyen continues, “We are very clear around our positioning of the brand in the market. We believe that there is a clear space for a strongly branded product in the lower price point range and that is where we intend to place and grow Olympic.”
And Van Rooyen should know, he was part of the team that worked on various global sports brands in South Africa and also led the team that successfully launched New Balance into South Africa.
Van Rooyen adds, “The ‘new look’ Olympic brand positioning is very exciting – it boasts a footwear and apparel range that includes all the latest internationally recognised ‘performance improving’ attributes, while being backed up by an international quality assurance system. The brand prides itself on bringing new products to life that include ‘new tech’, while being easily affordable.”
Olympic will launch this week with a full apparel and footwear range, available from selected sports retail stores. The initial range of products will focus on the running and football categories. All ranges will also be available for purchase online from www.olympicsa.co.za
Facebook: @OlympicZA
Instagram: OLYMPIC_ZA
About Olympic
Revived and progressive, Olympic offers a newly cultured range of aesthetically and athletically inspired apparel & footwear. Our experienced team specialise in reinventing our products to make way for its new energy, look and feel. Boasting a strong sporting background, we bring to life products that include ‘new tech’, while being easily affordable.
For further information on Olympic please visit www.olympicsa.co.za