Sir Alex Ferguson warned entrepreneurs and business owners that true leaders must be “ruthless”, and that “winning is all important” at an event held in the principality of Monaco today.
During his 26-year stint at Manchester United, Sir Alex was forced to make many tough decisions, he admitted. “I was paid to keep winning, that was my job, so I was ruthless. I’m not going to deny that,” he said.
Speaking at the EY World Entrepreneur of the Year awards, held in Monte Carlo, the former Manchester United manager addressed an audience of more than 100 business owners, hailing from 50 countries.
According to Sir Alex, true leaders must possess several key attributes. “You have to have a strong personality when you’re leading people,” he said, “And I’ve got a pretty strong personality.”
Self assurance is also a crucial leadership trait, he added. “I never doubted myself,” he said. “Even in the dark days when I first joined Manchester United, I knew that what I was doing was completely right.”…
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