NAIROBI, Kenya, April 25, 2024/APO Group/ —
APO Group, the leading Pan-African communications consultancy and press release distribution service, is excited to announce a new content partnership with The Football Foundation for Africa (FFA) (https://FootballFoundation.Africa). This collaboration will see all APO Group’s sports content – text, images, video, and audio – distributed in English on the FFA’s platform, extending the reach of African news and stories in the Football sector.
The Football Foundation for Africa is an international social enterprise that seeks to drive investment in grassroots development in Africa, with the goal of creating job opportunities. The organisation also aims to protect the foundations of African football, namely youth, talent and passion, through the promotion of better governance of the beautiful game at all levels.
This partnership represents another significant step forward in APO Group’s commitment to enhancing the dissemination of news and information across the African continent.
“We are delighted to partner with the FFA, a respected player in the Football landscape in Africa,” said Nicolas Pompigne-Mognard, Founder and Chairman of APO Group. ” This partnership allows us to reach a bigger audience and ensures that quality Football news content is readily available to those seeking valuable insights about the sport sector in Africa.”
“We believe that this collaboration will greatly benefit our community, as it provides access to a daily wealth of sports news from diverse sources across the continent,” stated Brian Wesaala, Founder and CEO of The Football Foundation For Africa. “Together with APO Group, we are committed to fostering a deeper understanding of the football sector in Africa and its contributions to the global stage.“
In addition to its presence on the FFA’s website, the content distributed by APO Group is guaranteed to be featured on more than 350 African news websites and international platforms such as Bloomberg Terminal, CNBC Africa, Thomson Reuters and Factiva.