This World Tourism Day (27 September 2024), TTC Tour Brands (Luxury Gold, Insight Vacations, Trafalgar, Costsaver & Contiki) is reaffirming its commitment to sustainable and responsible tourism, empowering travellers to explore the world while protecting it.
This year’s World Tourism Day theme, “Tourism and Peace,” emphasises travel’s ability to build tolerance and foster understanding between nations. To help ensure this power of travel can be enjoyed by future generations, TTC Tour Brands will donate to two nature-based solution initiatives for every booking made this week. Donations will go to GreenWave’s Kelp Farming Project and Rainforest Rescue’s Daintree Project.
“At TTC Tour Brands, responsible tourism isn’t just a philosophy, it’s a promise. We want to ensure that the joy of travel can be experienced by future generations. Our longstanding partnerships with GreenWave and Rainforest Rescue reflect this commitment. By focusing on carbon removal, we are going beyond simple offsets, working towards real environmental change.” said Kelly Jackson, Managing Director TTC Tour Brands EMEA “Every guest and every booking plays a role in protecting our planet’s future.”
Travel Agents can be confident in making a positive impact when they choose TTC Tour brands for their clients, not only this week, but all year round. Every TTC Tour Brand itinerary includes at least one MAKE TRAVEL MATTER® Experience, which directly connects guests with local communities and cultures while advancing at least one of the United Nations Sustainable Development Goals (UN SDGs). In addition, their 5-year How We Tread Right (HWTR) sustainability strategy acts as a blueprint to addressing the impact of their business, offices and their trips, again all anchored to advancing the UN SDGs.
“Our commitment to sustainability is evident in every aspect of our operations, from the tours we design to the projects we support. So, when our Travel Advisor partners work with us and their clients join us on tour, they can feel good in the knowledge that they are making a real difference. The donations we’re making for each booking this week are our way of saying thank you to our Travel Agent partners, guests and our suppliers, who both support our sustainability journey and make it possible. It feels a fitting way to celebrate World Tourism Day.” added Jackson.
Initiative Details:
For every Luxury Gold, Insight Vacations, Trafalgar, Costsaver and Contiki booking made over the coming week (from 27 September to 4 October 2024), TTC Tour Brands will donate to two nature-based solutions projects: GreenWave’s Kelp Farming Project and Rainforest Rescue’s Daintree Project:
- GreenWave’s Kelp Farming Project focuses on supporting regenerative ocean farms through sustainable practices that restore marine ecosystems, support economies and global food systems, and draw down carbon. Learn more about GreenWave here.
- Rainforest Rescue’s Daintree Project is dedicated to protecting and restoring the Daintree Rainforest, one of the world’s oldest and most biodiverse rainforests, through reforestation and conservation efforts. New growth then sequesters carbon through photosynthesis. Discover more about Rainforest Rescue here.
Learn more about TTC Tour Brands’ sustainability initiatives in its latest Impact Report: https://impact.ttc.com/wp-content/uploads/2024/05/TTC-Impact-Report-2023-.pdf
