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The Basketball Africa League (BAL) (https:\/\/BAL.NBA.com<\/a>) and PUMA, one of the world\u2019s leading sports brands, today announced a multiyear collaboration that makes PUMA the Official Outfitter of the BAL.\u00a0<\/p>\n The collaboration, which will begin with the 2026 BAL season that tips off on Friday, March 27 at the SunBet Arena in Pretoria, South Africa, will see PUMA supply all official BAL team, fan and referee apparel, including game uniforms, warm-up gear, practice wear, accessories, and branded tops for participants in the league\u2019s social impact and player programming.\u00a0<\/p>\n The fanwear, which reflects the energy, diversity and creativity of African basketball culture, will be available this season at BAL arenas, the BAL\u2019s e-commerce store at https:\/\/BALStore.NBA.com<\/a>, PUMA\u2019s e-commerce store at https:\/\/za.PUMA.com<\/a>, and at the three NBA Stores and two PUMA stores in South Africa.<\/p>\n \u201cOur collaboration with PUMA reflects our shared commitment to elevating the African sports industry and basketball in particular,\u201d said BAL President Amadou Gallo Fall.\u00a0 \u201cPUMA\u2019s innovation, creativity and deep connection to the continent\u2019s sports ecosystem and our game make them an ideal partner to help us continue to raise the standard of African basketball, enhance the experience for teams, players and fans, and drive the BAL\u2019s continued growth.\u201d<\/p>\n \u201cThe collaboration with the BAL is an important step in PUMA\u2019s brand commitment to growing the game worldwide,\u201d said PUMA Vice President Sports Marketing & Sport Licensing, Johan Adamsson. \u201cWe look forward to bringing our performance technology to the forefront of the game and connecting with the many BAL fans globally.\u201d<\/p>\n PUMA joins the BAL\u2019s roster of partners that also includes Foundational Partner Rwanda Development Board and Official Partners Afreximbank, Air Senegal, Amazon Web Services, Castle Lite and RwandAir.<\/p>\n Tickets for the Kalahari Conference group phase are on sale now at Ticketmaster.za\u00a0(https:\/\/apo-opa.co\/4db9e95<\/a>). Tickets for Playoffs and Finals are on sale at BAL.NBA.com\/Ticket\u00a0(https:\/\/apo-opa.co\/4uxRMBF<\/a>).\u00a0Fans who purchase tickets will also have free access to the BAL Fan Zone at each arena.<\/p>\n Additional information about the 2026 BAL season will be announced in the coming days.<\/p>\n<\/p><\/div>\n