www.NBA.com<\/a>) and Senyorita For Food Industries, a leading manufacturer of snack foods in Egypt, through its chip brand Lion, yesterday announced a collaboration to launch the NBA\u2019s first university basketball tournament on the continent and the largest Jr. NBA\/Jr. WNBA tournament ever in Egypt.<\/p>\n<\/p>\nThe announcement was made by Senyorita Chief Operating Officer Sherif El Nokaly and Head of NBA Egypt Mohamed Motaleb-Abdel Soliman at a signing ceremony in Cairo.<\/p>\n<\/p>\n
The NBA REC University Tournament will feature 3-on-3 competition between men\u2019s and women\u2019s teams from 40 public and private universities across five cities: Alexandria, Assyiut, Cairo, Giza and Mansoura. \u00a0Operated by Events Plus, the league will tip off in April and conclude with the playoffs and finals in Cairo in May.<\/p>\n<\/p>\n
Lion joins existing partners Allianz and Maven Developments as Official Partners of the Jr. NBA\/Jr. WNBA tournament in Egypt, which this year will expand to include nearly 150 boys\u2019 and girls\u2019 teams of youth ages 14 and under from more than 50 private schools in Cairo, and for the first time, Alexandria.\u00a0 The expanded tournament \u2013 also operated by Events Plus \u2013 tipped off in Dec. 2025 with the Eastern Conference in New Cairo and the Western Conference in New Giza and will culminate with the playoffs in February and finals in April.<\/p>\n<\/p>\n
\u201cOur collaboration with the NBA aligns perfectly with our mission to bring people together,\u201d said Nokaly.\u00a0 \u201cWhether it\u2019s families, fans, or young athletes, we\u2019re proud to support and inspire athletic communities through both great snacks and great moments.\u201d<\/p>\n<\/p>\n
\u201cOur collaboration with Senyorita is a significant milestone in our ongoing efforts to create more opportunities for Egyptian youth to learn and play basketball,\u201d said Soliman.\u00a0 \u201cThe NBA REC University Tournament and Jr. NBA\/Jr. WNBA tournament will provide structured environments for aspiring players across the country to progress in their development while learning important values like teamwork, leadership and respect.\u201d<\/p>\n<\/p>\n
The Jr. NBA\/Jr. WNBA, the league\u2019s global youth basketball program for boys and girls, teaches the fundamental skills and core values of the game \u2013 teamwork, respect, determination and community \u2013 at the grassroots level in an effort to help grow and improve the youth basketball experience for players, coaches and parents.\u00a0 Last year, Jr. NBA\/Jr. WNBA programming reached more than 390,000 youth in more than 40 countries across Africa.<\/p>\n<\/p><\/div>\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"CAIRO, Egypt, January 16, 2026\/APO Group\/ — NBA REC University Tournament Will Feature Men\u2019s and Women\u2019s Teams from\u00a040 Public and Private Universities Across Five Cities in Egypt Jr. NBA\/Jr. WNBA Tournament Will Expand to Include Nearly 150 Boys\u2019 and Girls\u2019\u00a0Teams from More than 50 Private Schools in Alexandria and Cairo NBA Africa (www.NBA.com) and Senyorita […]<\/p>\n","protected":false},"author":1,"featured_media":60094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/nba.africa-newsroom.com\/files\/large\/d82061397fc208d","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-60093","post","type-post","status-publish","format-standard","has-post-thumbnail","category-more-sport"],"fifu_image_url":"https:\/\/nba.africa-newsroom.com\/files\/large\/d82061397fc208d","_links":{"self":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts\/60093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/comments?post=60093"}],"version-history":[{"count":0,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts\/60093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/media\/60094"}],"wp:attachment":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/media?parent=60093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/categories?post=60093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/tags?post=60093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}