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The Coca-Cola Company\u00a0(<\/span>www.Coca-ColaCompany.com<\/a>)<\/span> invites fans in South Africa to see the most coveted Trophy in the world ahead of FIFA World Cup 26\u2122. The FIFA World Cup\u2122 Trophy Tour by Coca-Cola will arrive in Johannesburg for two days on 30 and 31 January and Cape Town on 1 February, giving South African fans the chance to experience football’s most desired prize, the FIFA World Cup\u2122 Original Trophy.<\/p>\n<\/p>\n The FIFA World Cup\u2122 Trophy Tour by Coca-Cola returns to South Africa for the first time since it\u2019s last visit to the country in 2018, marking the second stop on the continent after Egypt.<\/p>\n<\/p>\n \u201cWe\u2019re excited to bring fans closer to the heart of the action with the FIFA World Cup\u2122 Trophy Tour by Coca-Cola. This year\u2019s tour offers fans an incredible opportunity to experience the thrill and connection of football up close,\u201d said Mickael Vinet, vice president, global assets, influencers and partnerships, The Coca-Cola Company. \u201cWe are inviting fans to celebrate of the full spectrum of emotions one experiences when watching a football match, starting with building excitement and anticipation by bringing the original FIFA World Cup Trophy to South Africa.\u201d<\/p>\n<\/p>\n FIFA World Cup 26\u2122 is set to be the biggest yet\u2014spanning three host nations, Canada, Mexico and the United States, with more teams, more matches, and more celebrations than ever before. During its global journey, the FIFA World Cup\u2122 Trophy Tour by Coca-Cola will visit 30 FIFA Member Associations across 75 stops and more than 150 tour days, giving fans a once-in-a-lifetime chance to see the original FIFA World Cup Trophy for themselves.<\/p>\n<\/p>\n \u201cThe FIFA World Cup Trophy is recognized around the world as the greatest symbol in sport, and Coca-Cola is one of the world\u2019s most recognized brands,\u201d said Romy Gai, FIFA\u2019s Chief Business Officer. \u201cFor two decades, our partnership with Coca-Cola has united fans and brought them the magic of the FIFA World Cup through the FIFA World Cup Trophy Tour by Coca-Cola. Over five editions, the iconic trophy has visited 182 of our 211 Member Associations, and this tour will be particularly special\u2014not only are we marking the 20th anniversary of the FIFA World Cup Trophy Tour by Coca-Cola, but we are also preparing for the biggest FIFA World Cup in history, with three host nations: Canada, Mexico and the United States.\u201d<\/p>\n<\/p>\n FIFA World Cup Trophy Tour by Coca-Cola is also a platform to promote positive impact in local communities. For the FIFA World Cup Trophy Tour, The Coca-Cola Company will work with local teams and bottling partners to\u202fsupport\u202fits\u202fsustainability\u202finitiatives, including\u202fpackaging collection and recycling efforts.\u00a0<\/p>\n<\/p>\n As a longstanding partner of FIFA, Coca-Cola has the exclusive rights to the FIFA World Cup\u2122 Trophy Tour by Coca-Cola, giving thousands of fans across the globe the opportunity to see the most coveted Trophy in the world ahead of FIFA World Cup 26. The Coca-Cola Company has had a relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup\u2122 since 1978.<\/p>\n<\/p>\n For more information on the global trophy tour visit\u00a0http:\/\/apo-opa.co\/4allYIJ<\/a>\u00a0and updates on the South Africa leg, visit https:\/\/apo-opa.co\/3XZuVjz<\/a>.<\/p>\n<\/p><\/div>\n