{"id":57653,"date":"2024-06-06T18:15:40","date_gmt":"2024-06-06T16:15:40","guid":{"rendered":"https:\/\/southafricatoday.net\/sport\/?p=57653"},"modified":"2024-06-06T18:15:40","modified_gmt":"2024-06-06T16:15:40","slug":"adidas-and-real-madrid-reveal-white-home-kit-rooted-in-tradition-for-2024-25-season","status":"publish","type":"post","link":"https:\/\/southafricatoday.net\/sport\/football\/adidas-and-real-madrid-reveal-white-home-kit-rooted-in-tradition-for-2024-25-season\/","title":{"rendered":"ADIDAS AND REAL MADRID REVEAL WHITE HOME KIT ROOTED IN TRADITION FOR 2024\/25 SEASON"},"content":{"rendered":"

adidas unveil<\/span>s<\/span> the new Real Madrid CF home kit for the 2024\/25 campaign, a predominantly white look with subtle detailing, representing <\/span>the cleanest home kit <\/span>design in recent memory.<\/span>\u00a0<\/span><\/p>\n

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A crisp white kit has been a trademark look of the club throughout its decorated history; a look adored by the Madridistas and worn by some of the greatest players to ever step onto a football pitch.\u00a0 Now, welcoming a new age of exciting talent, the 2024\/25 design is stripped back to the roots of the club, with a minimalistic look that speaks to the long-lasting legacy and love all those associated with the club, have for the color white.\u00a0\u00a0<\/span><\/p>\n

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The<\/span> crafting of the jersey further binds the new kit to the club’s DNA, by incorporating a bespoke houndstooth pattern using the initials \u2018RM\u2019 throughout the design. <\/span>\u00a0<\/span>adidas utilised<\/span> a 3D engineering method <\/span>to <\/span>construct the jersey in three levels<\/span>, subtly imbuing<\/span> the shirt with a layered RM pattern, creating a textured look and feel<\/span> to add<\/span> depth and intrigue<\/span>.<\/span><\/p>\n

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Rounding off the design is a seasonal V-neck collar and minimal black detailing woven through the adidas logo on the shirt, shorts, socks, shirt sponsors and the famous three stripes, which run down the shoulders of the shirt.<\/span><\/p>\n

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Sam Handy, SVP of Product and Design<\/b> at adidas said<\/b>: \u201c<\/span>Over the past 26 years, we\u2019ve been honoured to reimagine the classic white strip of Real Madrid and create iconic looks that will forever be attached to the success of the club.\u00a0 <\/span><\/i>R<\/span><\/i>egardless of what that final design is for each season, we always stay true to the core DNA of <\/span><\/i>Real Madrid<\/span><\/i>. So, for this season\u2019s home kit, we\u2019ve gone back through the archive and reintroduced it to a new generation of fans and players<\/span><\/i>, <\/span><\/i>creat<\/span><\/i>ing<\/span><\/i> one of the cleanest looks <\/span><\/i>in recent memory.\u201d<\/span><\/i><\/p>\n

 <\/p>\n

Crafted for\u00a0performance\u00a0and to help provide world-class players with the confidence to play under pressure, the lightweight jerseys feature the latest in adidas technology which has been created in close\u00a0collaboration\u00a0with players throughout the development process.\u00a0<\/span><\/p>\n

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The on-field version of the jersey is constructed with HEAT.RDY technology, using advanced materials to maximize air flow to keep players feeling cool, while the fan version features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.\u00a0\u00a0<\/span><\/p>\n

 <\/p>\n

The on-field version of the kit is available to purchase for R2199, while the fan version is R1399 \u2013 with both available to purchase from today via selected adidas retail stores, and <\/span>adidas.co.za<\/span><\/a><\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

adidas unveils the new Real Madrid CF home kit for the 2024\/25 campaign, a predominantly white look with subtle detailing, representing the cleanest home kit design in recent memory.\u00a0   A crisp white kit has been a trademark look of the club throughout its decorated history; a look adored by the Madridistas and worn by […]<\/p>\n","protected":false},"author":1,"featured_media":57652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-57653","post","type-post","status-publish","format-standard","has-post-thumbnail","category-football"],"_links":{"self":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts\/57653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/comments?post=57653"}],"version-history":[{"count":0,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts\/57653\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/media\/57652"}],"wp:attachment":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/media?parent=57653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/categories?post=57653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/tags?post=57653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}