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The Basketball Africa League (BAL) (https:\/\/BAL.NBA.com\/<\/a>) and MTN Rwandacell Plc (MTN Rwanda), a market leader in mobile telecommunications in Rwanda, today announced a collaboration that makes MTN Rwanda the Official Digital Partner of the 2024 BAL Playoffs and Finals.\u00a0<\/p>\n<\/p>\n The collaboration will see MTN Rwanda enhance the digital experience for BAL fans throughout the Playoffs and Finals taking place this week at BK Arena in Kigali through promotions, sweepstakes, and access to Ayoba, an all-in-one free app developed by MTN that offers free instant messaging; voice and video calling; sports, fashion, food, and entertainment news; games; and other content.\u00a0 MTN Rwanda customers will also have access to BAL content on Ayoba, including highlight packages and episodes of \u201cBAL Daily,\u201d (https:\/\/apo-opa.co\/4dZB2Lu<\/a>) a magazine program produced by the league featuring highlights of the games and surrounding events, interviews with players and coaches, and analysis from BAL commentators and other personalities.<\/p>\n<\/p>\n \u201cOur collaboration with MTN will bring Rwanda\u2019s passionate Basketball Africa League fanbase even closer to the excitement of the BAL Playoffs and Finals,\u201d said BAL President Amadou Gallo Fall.\u00a0 \u201cAs a pan-African mobile telecommunications brand deeply rooted on the continent, MTN has been instrumental in providing enriched experiences for its customers in Africa.\u00a0 We have a shared ambition to empowering communities, driving innovation, and building a sustainable ecosystem for long-term growth.\u00a0We look forward to working together to extend this impact to BAL fans in Rwanda.\u201d<\/p>\n<\/p>\n \u201cWe are thrilled to work with the BAL as their official digital partner,\u201d said MTN Rwanda CEO Officer Mapula Bodibe.\u00a0\u201cOur customers can look forward to an unforgettable showcase of talent.\u00a0As a token of appreciation, we will be giving out free tickets to our valued customers, so keep an eye out on our social media platforms for the giveaway.\u00a0 Additionally, BAL attendees will also receive a 35% discount when they pay for their tickets via MoMo.\u00a0This collaboration reflects our commitment to supporting initiatives that unite communities and empower Rwandan youth, fostering national unity.\u201d<\/p>\n<\/p>\n MTN Rwanda joins the BAL\u2019s roster of partners that also includes Foundational Partners Rwanda Development Board, NIKE, Jordan Brand, and Wilson, as well as marketing partners Afreximbank, Bank of Kigali, Castle Lite, Hennessy, and RwandAir.<\/p>\n<\/p>\n The 2024 BAL Playoffs and Finals will continue on Wednesday, May 29 with two semifinals games.\u00a0 In the first game, Rivers Hoopers (Nigeria) will take on Al Ahly Ly (Libya) at 5 p.m. CAT.\u00a0 In the second game, Petro de Luanda (Angola) will face Cape Town Tigers (South Africa) at 8:00 p.m. CAT.\u00a0 The complete game schedule is available at BAL.NBA.com<\/a> and will culminate with the 2024 BAL Finals on June 1 at 4:00 p.m. CAT.\u00a0 Tickets for the Playoffs and Finals are on sale now at BAL.NBA.com<\/a> and Ticqet.rw<\/a>.<\/p>\n<\/p><\/div>\n