) attended the 91st European Broadcasting Union (EBU) General Assembly in Geneva, Switzerland; Updated agreement for FIFA Women\u2019s World Cup 2023\u2122 resulted in the tournament being broadcast in 34 European territories; Mr Infantino highlighted the need for partnership with EBU to find the best solutions to promote and develop women\u2019s football.<\/strong><\/em><\/p>\n<\/p>\nGianni Infantino has stressed the need for broadcasters to pay a fair price for the commercial rights to women\u2019s football, encouraging delegates at the 91st General Assembly of the European Broadcasting Union (EBU) to come together with FIFA to continually boost the women\u2019s game.<\/p>\n
\u201cThe real message is to help us to promote women\u2019s football in particular,\u201d said the FIFA President. \u201cIt\u2019s not just about the prize money but about the investment in the women\u2019s game. With the intervention of the EBU and many of you, we have a great opportunity to promote it in the period between Women\u2019s World Cups and European Championships.\u201d<\/p>\n
President Infantino expressed his wish for broadcasters to show at least one hour of women\u2019s football content per week, to provide a bigger stage for the players who he described as role models. \u201cLet\u2019s do this all together because we have great athletes and personalities (to show),\u201d he said.<\/p>\n
Mr Infantino met EBU President Delphine Ernotte Cunci and EBU Director-General Noel Curran on arrival at the General Assembly and they discussed the fruits of a partnership with FIFA that stretches back almost seven decades, to 1954. That included a collaboration on media rights for the FIFA Women\u2019s World Cup\u2122 earlier this year which took the action from Australia and New Zealand to homes across 34 European territories.<\/p>\n
\u201cThe message that we want to give together is that Football Unites the World,\u201d added President Infantino. \u201cWe are here to work with you in unity to find solutions, to find impactful ways of promoting women\u2019s football. Today, we have over 180 countries that have women\u2019s football: it was only 120 before I arrived as FIFA President.<\/p>\n
\u201cIn the last seven years, we have managed to increase the investment in every country by a factor of seven. Now, every country in the world receives USD 8 million as a minimum in a four-year cycle. This money is invested in developing the game and, in particular, women\u2019s football. Our revenues, of course, didn\u2019t multiply by seven, they didn\u2019t even multiply by a factor of two. They increased a little, but money today simply doesn\u2019t disappear anymore. At FIFA, money goes where it has to go \u2013 in developing the game.\u201d<\/p>\n
The FIFA President emphasised the ten-fold growth in prize money for the FIFA Women\u2019s World Cup now to USD 150 million, compared to when he assumed office and reiterated that it contributes to the overall development of the global women\u2019s game.<\/p>\n
\u201cIt\u2019s important for the development of our society and we are really committed to that,\u201d the FIFA President concluded. \u201cThe EBU plays a very important role and, together, we have opportunities and possibilities. Football is the greatest sport of all, and it makes people happy and makes them all feel emotions.\u201d<\/p>\n
The EBU has 68 members (including members in Asia, Africa, Australia and USA), representing 112 organisations in 56 countries. Its\u2019 members operate nearly 2,000 television, radio and online public broadcasting channels, giving the EBU a reach of more than one billion people worldwide, in over 150 languages.<\/p>\n<\/p><\/div>\n
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