International sports nutrition brand USN are ready to play an active role in the three-day PwC Great Zuurberg Trek mountain bike race near Port Elizabeth after coming on board as sponsors for the first time.<\/p>\n
Besides a strong focus on the event’s recovery zone at the Zuurberg Mountain Village, they will offer a variety of products for riders to sample along the route from May 26.<\/p>\n
“After a meeting with the organisers we decided it would be a wonderful opportunity as the race is an exclusive, boutique event in line with our philosophy at USN,” said Lou Vorster from the sales department in the Eastern Cape.<\/p>\n
“At the waterpoints we’ll be supplying our bars and energy drinks, while at the finish there will be a recovery drink for riders to try.”<\/p>\n
He explained that the recovery zone was a significant part of their involvement.<\/p>\n
“These are very important for us as we get a chance to interact with participants. We chat to them, find out what they’re interested in and are able to offer advice if they have any questions.”<\/p>\n
Vorster said cyclists tended to stick with products they were comfortable with and had been using for years and to introduce a new product was often quite difficult.<\/p>\n
“This is one of the reasons we’re involved at the finish. It gives us a chance to discuss and showcase our products.<\/p>\n
“The involvement at the recovery zone is a great opportunity because when riders rush past the waterpoints they often don’t have any idea of what they’re taking.”<\/p>\n
He said USN’s involvement would also give participants the chance to test their products before committing to buying them.<\/p>\n
“Our endurance products are free from artificial colourant and preservatives so it’s a unique product and something everyone will hopefully enjoy.”<\/p>\n
After initial discussions with organisers, Vorster said he hoped the brand would contribute to the future growth of the event.<\/p>\n
“I think we’ll definitely get more involved going forward. We all understand how we hope to see the event grow so I think this will be a great partnership.”<\/p>\n
Go to www.greatzuurbergtrek.co.za for more info.<\/p>\n","protected":false},"excerpt":{"rendered":"
International sports nutrition brand USN are ready to play an active role in the three-day PwC Great Zuurberg Trek mountain bike race near Port Elizabeth after coming on board as sponsors for the first time. Besides a strong focus on the event’s recovery zone at the Zuurberg Mountain Village, they will offer a variety of […]<\/p>\n","protected":false},"author":4,"featured_media":58746,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1774,2305,1944,2115,1945,1747,1815,1234,1776,2593],"class_list":["post-5165","post","type-post","status-publish","format-standard","has-post-thumbnail","category-more-sport","tag-eastern-cape","tag-great-zuurberg-trek","tag-mountain-bike","tag-mountain-bike-news","tag-mountain-bike-race","tag-mtb","tag-mtb-news","tag-port-elizabeth","tag-port-elizabeth-news","tag-usn"],"_links":{"self":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts\/5165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/comments?post=5165"}],"version-history":[{"count":0,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts\/5165\/revisions"}],"wp:attachment":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/media?parent=5165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/categories?post=5165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/tags?post=5165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}