{"id":44464,"date":"2022-10-12T15:30:08","date_gmt":"2022-10-12T13:30:08","guid":{"rendered":"https:\/\/southafricatoday.net\/sport\/football\/fifa-and-roblox-announce-landmark-partnership-as-fifa-world-officially-launches\/"},"modified":"2022-10-12T15:30:08","modified_gmt":"2022-10-12T13:30:08","slug":"fifa-and-roblox-announce-landmark-partnership-as-fifa-world-officially-launches","status":"publish","type":"post","link":"https:\/\/southafricatoday.net\/sport\/football\/fifa-and-roblox-announce-landmark-partnership-as-fifa-world-officially-launches\/","title":{"rendered":"FIFA and Roblox Announce Landmark Partnership as FIFA World Officially Launches"},"content":{"rendered":"<p><\/p>\n<div id=\"press-body-in\">\n                            <span><br \/>\n                                                            ZURICH, Switzerland, October 12, 2022\/APO Group\/ &#8212;<br \/>\n                                                        <\/span><\/p>\n<p><em>Football\u2019s world governing body and the leading metaverse platform \u2013 which has more than 50 million daily active users \u2013 have agreed to a multi-year partnership<\/em>; <em>The collaboration also sees the launch of FIFA (<a target=\"_blank\" href=\"http:\/\/www.FIFA.com\" rel=\"noopener\">www.FIFA.com<\/a>) World &#8211; an immersive virtual gaming environment on Roblox ahead of the upcoming FIFA World Cup\u2122 in Qatar<\/em>; <em>Agreement is part of FIFA\u2019s commitment to developing new and diverse interactive football experiences for fans<\/em><\/p>\n<\/p>\n<p>FIFA and Roblox (NYSE: RBLX) (<a target=\"_blank\" href=\"https:\/\/corp.Roblox.com\" rel=\"noopener\">https:\/\/corp.Roblox.com<\/a>) today announced a new ground-breaking partnership that will offer the Roblox community, as well football fans around the world, free-to-play access to FIFA World &#8211; a virtual environment that celebrates the power of football and the rich history of its pinnacle events.<\/p>\n<p>As part of its commitment to developing new football gaming titles (<a target=\"_blank\" href=\"https:\/\/fifa.fans\/3S9SG37\" rel=\"noopener\">https:\/\/fifa.fans\/3S9SG37<\/a>) for fans, FIFA will work with Roblox to create an exciting new online immersive experience for all football fans to hang out in social spaces, earn rewards and collect exclusive virtual items through various skill games and multiple collectors\u2019 challenges.<\/p>\n<p>The FIFA World will also host bespoke video content, built from FIFA+\u2019s extensive library, alongside exciting in-game events, while Spain star Pedri and German icon Lena Oberdorf will feature within.<\/p>\n<p>Launching today, FIFA World will continue to evolve over time and adapt to celebrate FIFA\u2019s top tier tournaments, adjusting and adapting for the FIFA World Cup Qatar 2022\u2122, the FIFA Women\u2019s World Cup 2023\u2122, and beyond.<\/p>\n<p><strong>Click HERE (<a target=\"_blank\" href=\"https:\/\/bit.ly\/3yxCyRG\" rel=\"noopener\"><strong>https:\/\/bit.ly\/3yxCyRG<\/strong><\/a><\/strong><strong>) to learn more about FIFA World.\u00a0<\/strong><\/p>\n<p>\u201cAs part of our commitment to grow football and develop ways for new fans to engage with the sport, FIFA\u2019s immersive experience on Roblox will provide football fans with a hugely exciting new way to interact with friends, celebrate the rich culture and heritage around the world\u2019s biggest sports competition, and demonstrate their creativity and national pride through various features and mechanics,\u201d said FIFA Chief Business Officer, Romy Gai.<\/p>\n<p>\u201cFIFA believes that such a multi-layered experience will result in a truly inclusive and fun gameplay \u2013 in turn, engaging new and existing football fans from across the globe, as well as promoting the values of the sport to an even broader audience\u201d.<\/p>\n<p>Christina Wootton, VP Global Partnerships at Roblox, added: \u201cWe believe discovering and enjoying events together with friends from all over the globe is a unique experience that often can\u2019t be replicated in the physical world,\u201d said. \u201cWith FIFA World, fans are able to come together to celebrate and express their fandom with one another, support their favorite teams, and get access to FIFA\u2019s top sporting events year round.\u201d<\/p>\n<p>Spain and FC Barcelona star, Pedri, said:<\/p>\n<p>\u201cIt\u2019s incredibly exciting to see FIFA and Roblox come together, and I can\u2019t wait to be a part of FIFA World as it continues to evolve! The football fans I see in the stands every week love gaming and it\u2019s great to be taking the FIFA World Cup to them in the digital space and interacting with them directly in our Roblox world.\u201d<\/p>\n<p>Germany and Vfl Wolfsburg midfielder, Lena Oberdorf, added:<\/p>\n<p>\u201cFans are the lifeblood of our game, and so to be involved in this project as we meet them in the world of Roblox is a hugely exciting opportunity. We love celebrating with the fans, and now we can do it in FIFA World as well as on the pitch. It\u2019s fantastic to see FIFA and Roblox using this opportunity to give a huge platform to the women\u2019s game, and I can\u2019t wait to see what\u2019s in store for the experience in 2023 as we head to Australia and New Zealand.\u201d<\/p>\n<\/p><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/fifa.africa-newsroom.com\/press\/fifa-and-roblox-announce-landmark-partnership-as-fifa-world-officially-launches?lang=en\" target=\"_blank\" rel=\"noopener\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ZURICH, Switzerland, October 12, 2022\/APO Group\/ &#8212; Football\u2019s world governing body and the leading metaverse platform \u2013 which has more than 50 million daily active users \u2013 have agreed to a multi-year partnership; The collaboration also sees the launch of FIFA (www.FIFA.com) World &#8211; an immersive virtual gaming environment on Roblox ahead of the upcoming [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-44464","post","type-post","status-publish","format-standard","has-post-thumbnail","category-football"],"_links":{"self":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts\/44464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/comments?post=44464"}],"version-history":[{"count":0,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts\/44464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/media\/43159"}],"wp:attachment":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/media?parent=44464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/categories?post=44464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/tags?post=44464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}