{"id":3479,"date":"2016-09-19T12:18:40","date_gmt":"2016-09-19T10:18:40","guid":{"rendered":"http:\/\/southafricatoday.net\/sport\/?p=3479"},"modified":"2016-09-19T12:18:40","modified_gmt":"2016-09-19T10:18:40","slug":"significant-boost-for-sa-cycling-fraternity","status":"publish","type":"post","link":"https:\/\/southafricatoday.net\/sport\/more-sport\/significant-boost-for-sa-cycling-fraternity\/","title":{"rendered":"Significant boost for SA cycling fraternity"},"content":{"rendered":"

The South African cycling fraternity has received a boost with leading global sport and cycling industry player ASG announcing they have attracted a significant strategic investment from South African Enterprise Development (SAED).<\/p>\n

“This investment will see us fast-track our growth and international expansion,” ASG founder and CEO Heinrich Dannhauser said after the news broke today.<\/p>\n

“We welcome SAED on board as our strategic partner as we broaden our product offering and events to the ever growing cycling market.”<\/p>\n

He said as a trusted cycling brand in South Africa, ASG operated through subsidiaries ASG Sport Solutions, ASG Events and Italy-based ASG International.<\/p>\n

Besides distributing top brands like Pinarello, Rudy Project, SIDI and High5, they also own and stage some of the country’s leading cycle races – among them the Bestmed Tour of Good Hope.<\/p>\n

Through ASG International, they own custom cycling clothing brand F-tech and global bike transportation solution Scicon, which is distributed in more than 60 countries.<\/p>\n

SAED managing director David Pimstein said ASG had developed strong relationships with international distributors and provided a full and differentiated distribution solution.<\/p>\n

“They are however not just distributors, but brand owners with an exciting vision to grow their business in Italy, South Africa and globally.”<\/p>\n

\"The<\/a>
The new partnership between ASG and South African Enterprise Development will have significant benefits for cyclists in SA. Photo: Supplied<\/figcaption><\/figure>\n

Pimstein said the combination of capital, experience in designing and manufacturing premium consumer goods and a dynamic team would take the business to the next level.<\/p>\n

“We look forward to partnering with this passionate company for many years to come.”<\/p>\n

SAED is a specialised investment company that provides expansion capital to entrepreneurial companies with high growth potential.<\/p>\n

In addition to providing capital, by partnering with SAED, portfolio companies have access to the broad relationships and business networks of SAED.<\/p>\n

SAED also provides advice, mentoring and a strong sounding board to entrepreneurs to help unlock and capacitate a high growth strategy for their businesses (www.saenterprise.co.za).<\/p>\n

Dannhauser said the early results of the growth investment were already evident with the imminent launch of leading American mountain bike brand, Ellsworth, in SA.<\/p>\n

The ASG executive management team, which include Steyn du Plessis (ASG Sport), Wynand de Villiers (ASG Events) and Massimo Fantin at ASG International in Bassano, will remain unchanged.<\/p>\n","protected":false},"excerpt":{"rendered":"

The South African cycling fraternity has received a boost with leading global sport and cycling industry player ASG announcing they have attracted a significant strategic investment from South African Enterprise Development (SAED). “This investment will see us fast-track our growth and international expansion,” ASG founder and CEO Heinrich Dannhauser said after the news broke today. […]<\/p>\n","protected":false},"author":4,"featured_media":58746,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1743,1989,1745,1788,30,1992,1993,1990,1991],"class_list":["post-3479","post","type-post","status-publish","format-standard","has-post-thumbnail","category-more-sport","tag-asg-events","tag-asg-sport","tag-cycling","tag-cycling-news","tag-news","tag-sa-cycling","tag-sa-cycling-news","tag-saed","tag-south-african-enterprise-development"],"_links":{"self":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts\/3479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/comments?post=3479"}],"version-history":[{"count":0,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts\/3479\/revisions"}],"wp:attachment":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/media?parent=3479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/categories?post=3479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/tags?post=3479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}