{"id":3315,"date":"2016-08-05T15:30:14","date_gmt":"2016-08-05T13:30:14","guid":{"rendered":"http:\/\/southafricatoday.net\/sport\/?p=3315"},"modified":"2016-08-05T15:30:14","modified_gmt":"2016-08-05T13:30:14","slug":"land-rover-west-rand-back-rugged-mountain-bike-race","status":"publish","type":"post","link":"https:\/\/southafricatoday.net\/sport\/more-sport\/land-rover-west-rand-back-rugged-mountain-bike-race\/","title":{"rendered":"Land Rover West Rand back rugged mountain bike race"},"content":{"rendered":"

Mountain bikers, who are often exposed to rugged conditions, will find a certain synergy with the new title sponsors when the Land Rover West Rand Silverstar MTB Challenge takes place on September 10.<\/p>\n

As long-time supporters of mountain biking, Land Rover South Africa, through their West Rand dealership, will add their off-road expertise to next month’s race in Muldersdrift, Gauteng.<\/p>\n

Speaking about their sponsorship of the event, Land Rover West Rand marketing manager Tammy Pepin said they were focused on creating awareness for their new dealership in Roodepoort.<\/p>\n

“We have just moved in this week and would like to let the public in the area know that we are here.”<\/p>\n

She said the Silverstar race was in line with the Land Rover brand, which was capable of handling similar conditions.<\/p>\n

“Our vehicles are fully equipped to handle the rugged off-road conditions that mountain biking brings. They have the strength and capability to ensure you and your prized bike make it to any destination.<\/p>\n

“We also have a wide range of bicycle racks, roof boxes and other accessories that aid in the mountain biking experience.”<\/p>\n

\"Land<\/a>
Land Rover West Rand have come on board as title sponsors of next month’s Silverstar MTB Challenge. Photo: Jetline<\/figcaption><\/figure>\n

Pepin said Land Rover SA had been an avid supporter of mountain biking races in the country, including the Cape Epic.<\/p>\n

“As a dealership we are keen to align our sponsorships with that of the Land Rover brand and to focus our yearly sponsorships on lifestyle, outdoor and sporting events.<\/p>\n

“We believe we will add value by supporting the Silverstar MTB Challenge with our capable vehicles as well as with our trusted brand behind it.”<\/p>\n

ASG Events chief executive Wynand de Villiers said they were delighted to have the backing of the West Rand dealership.<\/p>\n

“It’s absolutely stunning to have such a strong business entity on the West Rand throw their weight behind the oldest mountain bike classic in the region,” he said.<\/p>\n

“Events are becoming more and more dependent on significant sponsorship as we try to keep entry fees as low as possible in this tough economic environment.”<\/p>\n

De Villiers said he felt the brands complemented each other and he looked forward to a long-standing relationship.<\/p>\n

“As an importer of high-end Italian goods we move in the same consumer bracket,” he said. “The image of our brand is as important as it is for Land Rover.<\/p>\n

“We look forward to working with them and presenting tangible value through the event.”<\/p>\n

De Villiers said there would be stunning displays over the weekend of the race as well as branded vehicles in the lead-up to increase awareness.<\/p>\n

Riders will be tested in two events over 20km and 40km respectively. The routes will be full of climbing challenges, while also designed to be rideable and flowing throughout.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mountain bikers, who are often exposed to rugged conditions, will find a certain synergy with the new title sponsors when the Land Rover West Rand Silverstar MTB Challenge takes place on September 10. As long-time supporters of mountain biking, Land Rover South Africa, through their West Rand dealership, will add their off-road expertise to next […]<\/p>\n","protected":false},"author":4,"featured_media":58746,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1743,1745,1754,1752,1755,1757,1747,1756,1753,1758],"class_list":["post-3315","post","type-post","status-publish","format-standard","has-post-thumbnail","category-more-sport","tag-asg-events","tag-cycling","tag-krugersdorp-news","tag-land-rover-west-rand","tag-mountain-bikers","tag-mountain-biking","tag-mtb","tag-roodepoort-news","tag-silverstar-mtb-challenge","tag-wynand-de-villiers"],"_links":{"self":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts\/3315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/comments?post=3315"}],"version-history":[{"count":0,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts\/3315\/revisions"}],"wp:attachment":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/media?parent=3315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/categories?post=3315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/tags?post=3315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}