Bidvest Car Rental will be a major driving force behind the Tshwane Classic road cycling event that will see more than 4 000 participants race through the heart of Pretoria on November 5.<\/p>\n
With a big entry for the event – which includes the 98km feature race, two supporting races and full road closure – the offering is tipped to elevate it to one of the country’s major city races in the years ahead.<\/p>\n
In an agreement struck earlier this year, Bidvest Car Rental came on board as vehicle partners to ASG Events, one of the most important logistical components for an event on the move.<\/p>\n
ASG operations manager Darren Herbst said the arrangement would play a big role in the smooth handling of the race.<\/p>\n
“We will have 15 cars from Bidvest Car Rental on the road to assist with the logistics and to act as support vehicles and lead cars.”<\/p>\n
He said a further 27 motor bikes would be deployed by the Bestmed Road Rangers, with whom they had a long-standing relationship.<\/p>\n
“Seven will act as guides for the leaders of each category, while the remainder will be used by safety marshals to guarantee the security of the riders.”<\/p>\n
Bidvest Car Rental sales and marketing executive Gaynor von Loggenburg said there were plans in place to ensure cyclists would benefit further from the deal.<\/p>\n
“We have specialised rates for all cycling events, while part of our agreement is a direct link from the ASG website to ours,” she said.<\/p>\n
By linking up with high-profile events such as the Tshwane Classic, they felt they could build their brand and identity, she added.<\/p>\n
“As car rental is a very competitive market, we feel that sponsoring ASG Events differentiates us. Our partnership allows us to gain access to the cyclists, who need to rent cars.”<\/p>\n
Van Loggenburg said that by connecting with cyclists, the arrangement also had a positive impact in their leisure rentals.<\/p>\n
“Cycling is a sport that goes on throughout the year and this ensures we receive business consistently on the leisure side. It strengthens our brand with customers who already use us from a corporate perspective.”<\/p>\n
She also said being involved with sporting enthusiasts was a good fit for the company.<\/p>\n
“Sports people, including cyclists, tend to stick with suppliers who support their sport so that is a big plus. The sponsorship has given us media exposure and social media coverage that have been very beneficial.”<\/p>\n
She said ASG Events received complimentary vehicles for a certain number of days per year.<\/p>\n
To promote the city, the 98km race will pass by a selection of its most recognisable landmarks. The shorter options are over 60km and 20km.<\/p>\n
There will also be a number of races for children at the race village, which is based at the Voortrekker Monument.<\/p>\n
Go to www.tshwaneclassic.co.za for more information.<\/p>\n","protected":false},"excerpt":{"rendered":"
Bidvest Car Rental will be a major driving force behind the Tshwane Classic road cycling event that will see more than 4 000 participants race through the heart of Pretoria on November 5. With a big entry for the event – which includes the 98km feature race, two supporting races and full road closure – […]<\/p>\n","protected":false},"author":4,"featured_media":58746,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[3],"tags":[1743,2855,1745,1788,2068,2951,1882,2787],"class_list":["post-12600","post","type-post","status-publish","format-standard","has-post-thumbnail","category-more-sport","tag-asg-events","tag-bidvest-car-rental","tag-cycling","tag-cycling-news","tag-cycling-race","tag-cyclists","tag-darren-herbst","tag-tshwane-classic"],"_links":{"self":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts\/12600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/comments?post=12600"}],"version-history":[{"count":0,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/posts\/12600\/revisions"}],"wp:attachment":[{"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/media?parent=12600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/categories?post=12600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/southafricatoday.net\/sport\/wp-json\/wp\/v2\/tags?post=12600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}