ArriveAlive.co.za will join forces with Mahindra South Africa for a three-month road and vehicle safety awareness campaign.
The campaign will include both digital and physical elements and will aim to educate the public on the importance of vehicle safety, defensive driving and responsible road use. It will also educate the public on the role and working of different vehicle safety equipment.
“Mahindra, like many other global vehicle brands, spend countless hours on developing modern and safe vehicles. Unfortunately, many motorists pay little attention to their vehicle’s safety equipment or to the basic rules of safe and defensive driving.
“With this campaign, we hope to add to the growing momentum of responsible businesses that see road safety as a very important social issue, especially in our country,” says Advocate Johan Jonck, Manager of the Arrive Alive Online Initiative.
The campaign will be titled Safer Drives, Safer Lives and it will mirror a…
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South Africa Today – Accidents
