American toy company, Fat Brain Toys, continues to be one of the most innovative and educational toy companies in the world and as the brand continues to grow its footprint worldwide, Fat Brain Toys is excited to officially launch in South Africa.
Famous for their mission to provide “A Smarter Way to Play” by inspiring creativity and sparking curiosity, Fat Brain Toys design and curate world-class toys and games, while aiming to provide an extraordinary customer experience.
Throughout their 18-year journey, Fat Brain Toys has developed a range of unique products which are known for their bright colours, sensory exploration and rubbery textures that enhance fine motor skills, creativity, experimentation, cause-effect learning and imaginative play in children.
Fat Brain Toys have built a legacy on using only the safest, strongest materials in their product range and understand the importance of creating toys that last. In fact, the brand recently won a 2020 Astra Award in the Best Toys For Kids category as well as the Parents’ Choice Gold Award, a NAPPA Award, a Family Choice Award and the ‘Best Family Fun’ award at the 2019 Tillywig Toy Awards.
Launching their product offering in South Africa is a massive and important step for the brand as they continue to expand their footprint around the world. “We believe that children everywhere deserve to have access to quality play experiences,” said Mark Carson, Co-Founder of Fat Brain Toy Co. “Introducing our products to the South African market is another big leap toward reaching that goal.”
At launch, Fat Brain Toys has made many of their best sellers available to South African buyers including the popular Dimpl, PipSquigz, Squigz, Fruit Friends, Teeter Popper, Oombeecube, Spinagain and Wimzle ranges. The brand will also be launching a variety of new products in the months to come ensuring South Africans have access to as many items as possible.
The Fat Brain Toys range is now available from Takealot and other online retailers.