Accoriding to the 2019 Investigative Report on The Sports Industry Released by PWC on December 19th. The sports industry will slower its growth from 7.4% to 6.4% in the next three to five years. However, the Asian market will still see a small increase in its growth rate from 8.4% to 8.7%. Jin Yang, partner of PWC’s Chinese Sports Indusrty, revealed that China’s sports indusrty were incesasingly digitalized. Digitalization will move gradually from consumer to companies. When it comes to digitalization of sports content, China has become the largest video game and e-sports market.
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