Offline media platform Xincha Media raised nearly ￥1 Billion from an strategic investment of Jingdong. The use of investment is not disclosed.
Established in 2007, Xincha Media is a offline digital media platform which has a presence in over 100 Chinese cities. Its appears on 700,000 elevators and televisions, covering 200 million viewers.
Xincha Media will partner with Jingdong to help businesses deliver more targeted and efficient product information to consumers.
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