Nazara Technologies, a gaming and digital sports company, on Wednesday announced that it has invested Rs 83.5 crore in the Mumbai-based company Paper Boat Apps, the creator and publisher of Kiddopia, an award-winning, subscription-based preschool edutainment app.
Founded in 2013 by the husband-wife duo – Anupam and Anshu Dhanuka, Paper Boat Apps has been a bootstrapped startup built to create world-class edutainment apps for preschool kids. In July 2017, Paper Boat Apps launched its flagship app, Kiddopia, which became an instant hit and reached number one rank in the kids’ category on the US App Store.
The app offers a wide array of interactive games and activities that help foster self-expression, cognitive development, and social-emotional learning. Currently, the app has over 2.5 million downloads around the world and has over one lakh active subscribers. The team claims to have grown over 5x in the past two years.
Nazara has mobile gaming rights of the most popular Indian IP characters like Chhota Bheem, Motu Patlu, Mighty Raju, Veer the Robot, Eeena Mina Deeka, Shikari Shambhu, and global IP’s like Oggy the Cockroach, Shin Chan and many others.
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