Shanghai-based e-commerce platform Flowerplus has raised RMB 35 million (USD 5 million) in its Series B1 round led by Shanghai Shuangchuang Fund, while Guohao Capital, and founder Wang Ke also participated, 36Kr reported on Monday.
The fresh cash will be used to develop the company’s plant business and expand its flowers-as-a-gift online platform, both services incubated early this year. The company also plans to expand the number of its offline flower shops, seeking to operate 200 flower shops on its own and team up with 1,000 flower retailers in the next three years.
The startup now runs 5 self-owned brick-and-mortar flower shops and cooperates with more than 100 flower shops.
Flowerplus, which was founded in 2015, started to gain users by allowing them to order online bouquets priced between RMB 99 and RMB 399 for a monthly subscription plan, to be delivered each week from farms where they were grown.
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