The age of nano-influencers: How everyday South African social media users are stealing the show

The age of nano-influencers: How everyday South African social media users...

With over 32.7 million active social media users across South Africa, the growing impact of influencer marketing is a force that no leading brand...
hoola Modern Agency delivers remarkable impact for local and international partners

hoola Modern Agency delivers remarkable impact for local and international partners

In a time where many South African (and international) businesses are navigating a period of economic uncertainty, hoola Modern Agency continues to deliver remarkable...
How does an Advertising Network Work?

How does an Advertising Network Work?

An advertisement network or web-based organization is a company that establishes a connection between publishers and websites that wants to advertise. Ad network makes...
How regulated industries are getting results from digital marketing

How regulated industries are getting results from digital marketing

Consumers are changing—they have less time, aren't brand loyal, are more socially and environmentally conscious, and prefer experiences over products.1 According to a Deloitte...
What Is Ideal Content Length In 2022?

What Is Ideal Content Length In 2022?

What is the ideal length for a blog post? That is a frequently asked question, as many novice bloggers are unsure whether they should...
Steps on how to create content for Wikipedia

Steps on how to create content for Wikipedia

Content is the most valuable and important part of the lives of human beings today. Whenever a user wants to know about anything, they...
WhatsApp Business API is transforming the travel and hospitality sectors

WhatsApp Business API is transforming the travel and hospitality sectors

Businesses are increasingly adopting messaging services like WhatsApp for Business to communicate in real-time with their customers. The WhatsApp Business API is transforming the...
Message types: Session vs. Template messages

Message types: Session vs. Template messages

The WhatsApp Business API functions a bit differently from the personal Whatsapp application we all know and love. Read on to learn about the...
How conversational marketing builds enduring relationships with customers

How conversational marketing builds enduring relationships with customers

A Microsoft study shows that 54% of global consumers have higher customer service expectations than in 2020.1 And, advanced technology has made engaging with...
Is It Worth To Buy Instagram Followers?

Is It Worth To Buy Instagram Followers?

Everyone agreed that Instagram is one of the top tools for business promotion. However, if you already have an online competition, it will be...
Esther McGeer hoola Modern Agency

The Digital Trends for 2022

Over the last two years, the immense spike in digital advertising campaigns and spend has meant that many smaller companies with less advertising budget...
Five digital marketing trends you need to know in 2022

Five digital marketing trends you need to know in 2022

The good news is: the digital marketing revolution is far from over and it’s providing new and exciting opportunities for marketing professionals to raise...