As a form of marketing strategy, making a logo has been an essential part of it. Most businesses go on by paying closer attention to the design of their logos. Hence, there would be a lot of things to consider before coming up with a final logo draft.
For better understanding about how to design your logo, let’s go over the essential elements of a logo.
- Content
There are three categories of content. It can be through the use of symbols, fonts, and illustrations. Symbols comprise of anything that can represent a virtue such as balls and circles, stars, a mountain, a flower and many more. On the other hand, fonts are the letters themselves. Lastly, illustrations can be the combination of both symbols and fonts but can also be any customized drawing.
- Meaning
The meaning of your logo is essential. Based on your business’ guiding principles and core values, meaning can be derived. You should interpret your logo in a way that customers could also explain it in the same way as you do.
- Color
Color plays a more significant part in designing your logo. It pleases the eyes and makes you attract potential customers. It also represents cultural values and traditions which makes it a delicate one.
- Depth
The depth of your logo makes it look nice. The sophisticated designs tend to overwhelm other components. However, a simple model is more desirable.
- Form
The edges and curves of your design constitute to the structure. The shape of your logo gives a classy style. It also signifies the masculine and feminine representation.
- Consistency
A consistent design gives an overall effectivity. Summing all up to the other elements and aligning them into one theme makes it compatible. Most artist struggle in this area.
Now that we already know the essential elements of a logo, here are some tips to guide you in making an impactful business logo.
Decide What Content You Are Going To Use
Since the content is the first element to consider, it is a crucial decision making and deliberation over the table. It is the base of your logo, and it is where you render other elements such as colors and forms. Therefore, you better decide whether it is going to be in symbols, font, or illustrations.
Choose Appropriate Color
Color is one of the essential element. Proper usage of colors creates an impact not only towards the customers but also towards the business in general. Complementary colors might work, or monochromatic color scheme is of best interest.
Customize Your Design
Customized design is what attracts customers. Authenticity is never out of style. Some artist would check on other logos only to copy its concept and rearrange, retain or remove some elements.
Make Your Logo Simple
Simplicity is indeed a beauty. A simple logo is beautiful in essence and elegant in nature. The trick is by playing with elements like color, depth, and form to create such a pure masterpiece.
Use Proportion and Symmetry
Proportion and symmetry add to the overall beauty of your design. It emphasizes logo elements more such as forms and colors. A proportionate design can help achieve a simple design.
Interpret the Meaning
Interpretation of the meaning of your logo gives the impression that you know what your business wants and what it can provide to the people. You can come out with values and principles when you can accurately interpret your logo. In this way, it is a definite asset in achieving business success.
Consider Motion
Your logo design should look like it is in the act of moving. Meaning, your logo can be an active or passive type. Some logos will make you think like it has a sense of motion while some others are as stagnant as it is.
Takeaway
As a small business, coming up with a simple design is a good start. If you do not know how to enhance your draft, you might need professional help, or you can look it up yourself online.
Designing your logo is not as difficult at all. Some tips and guidelines can help you create your logo. Following these simple tips will help you make an effective logo. Also, remember that knowing the elements of a logo is also a great help.
Finally, when you already finalized your design, the way of making it known to people is a long list. So, have print ads and pamphlets, online ads, or other platforms of your choices. And how about considering the office signs? Surely it would be of great help for your business.