{"id":90980,"date":"2022-09-03T04:30:05","date_gmt":"2022-09-03T02:30:05","guid":{"rendered":"https:\/\/southafricatoday.net\/africa-news\/southern-africa\/angola\/national-basketball-association-nba-africa-and-africell-announce-multiyear-collaboration-to-engage-angolan-youth\/"},"modified":"2022-09-03T04:30:07","modified_gmt":"2022-09-03T02:30:07","slug":"national-basketball-association-nba-africa-and-africell-announce-multiyear-collaboration-to-engage-angolan-youth","status":"publish","type":"post","link":"https:\/\/southafricatoday.net\/africa-news\/southern-africa\/angola\/national-basketball-association-nba-africa-and-africell-announce-multiyear-collaboration-to-engage-angolan-youth\/","title":{"rendered":"National Basketball Association (NBA) Africa And Africell Announce Multiyear Collaboration to Engage Angolan Youth"},"content":{"rendered":"

<\/a>
Download logo<\/a>
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NBA Africa and Africell, one of the fastest-growing mobile network operators in Africa, today announced a multiyear collaboration to engage thousands of Angolan youth through NBA (www.NBA.com<\/a>) watch parties, merchandise giveaways, a Jr. NBA league and clinics, \u201cHer Time to Play\u201d seminars, and co-branded marketing campaigns that will provide fans in Angola with the opportunity to win tickets to NBA games in the U.S.\u00a0The announcement makes Africell the Official Mobile Partner of NBA Africa in Angola.\u00a0<\/p>\n<\/p>\n

As part of \u201cHer Time to Play\u201d, the WNBA and NBA\u2019s grassroots initiative to inspire the next generation of girls ages 7-14 to play basketball in a positive and healthy way, NBA Africa and Africell will provide Angolan girls and women with ways to engage with and learn from one another through the game of basketball.\u00a0The program\u2019s curriculum pairs on-court training with off-court life skills lessons to help young women develop as players and leaders.<\/p>\n

Additional details about the giveaways, watch parties and youth basketball programs will be announced at a later date.<\/p>\n

\u201cPlaying and watching sport contributes to personal growth and drives wider social inclusion,\u201d said Africell Group CEO and Chairman, Ziad Dalloul.\u00a0\u201cBasketball is hugely popular in Angola, which has a proud history producing talented players and winning teams. \u00a0By partnering officially with NBA Africa in Angola, we will encourage more youth participation in basketball and help the sport serve as a platform for positive change in communities across the country.\u201d<\/p>\n

\u201cCollaborating with a leading mobile operator like Africell will build on our efforts to make the game of basketball more accessible to youth across Africa and allow us to engage more young players and fans in Angola than ever before,\u201d said NBA Africa CEO Victor Williams.\u00a0\u201cWe look forward to working with Africell to expand our youth development and social responsibility initiatives to positively impact boys and girls nationwide.\u201d<\/p>\n

The collaboration builds on NBA Africa\u2019s previous initiatives in Angola, including hosting Basketball Without Borders (BWB) Africa in Luanda in 2016 and conducting Jr. NBA leagues in 2017 and 2018.\u00a0 BWB, the NBA and FIBA\u2019s global basketball development and community outreach program, has reached nearly 100 Angolan boys and girls since its launch in Africa in 2003. \u00a0<\/p>\n

The collaboration also builds on Africell\u2019s support for sports-related initiatives in its other operating markets, including projects focused on football and athletics.<\/p>\n

Distributed by APO Group on behalf of National Basketball Association (NBA).<\/i><\/p>\n

Contacts:<\/strong>
\nSam Williams
\nAfricell Communications
\nswilliams@africell.com<\/a>
\n+44 7485 649 555<\/p>\n

Pawel Weszka
\nNBA Africa Communications
\npweszka@nba.com<\/a>
\n+27 10 0072666<\/p>\n

About Africell:<\/strong>
\nAfricell\u00a0(https:\/\/www.Africell.com<\/a>)\u00a0provides fast, reliable, low-cost mobile network coverage and related technology services to more than 16 million subscribers in sub-Saharan Africa. \u00a0We currently operate in Angola, Democratic Republic of the Congo, Sierra Leone and The Gambia. \u00a0Africell is US-owned, headquartered in London, and directly and indirectly employs more than 10,000 people.<\/p>\n

Africell also invests in and supports social initiatives that provide benefits to our operating markets and the wider region in the areas of sports, health and wellbeing; education and entrepreneurship; and arts, culture, and heritage.\u00a0 Our ambition is to narrow Africa\u2019s opportunity gap by linking people to the digital and physical resources they need to engage fully in community life at a local, national and international level.<\/p>\n

For more information, visit www.Africell.com<\/a> or connect with us on LinkedIn.<\/p>\n

About NBA Africa:<\/strong>
\nNBA Africa is a standalone entity formed in May 2021 that conducts the NBA\u2019s business in Africa, including the Basketball Africa League (BAL).\u00a0 The NBA has a long history in Africa and opened its African headquarters in Johannesburg, South Africa in 2010 before opening additional offices in Dakar, Senegal, and Lagos, Nigeria.\u00a0 The league\u2019s efforts on the continent have focused on increasing access to basketball and the NBA through youth and elite development, social responsibility, media distribution, corporate partnerships, NBA Africa Games, the BAL, and more.\u00a0<\/p>\n

NBA games and programming are available in all 54 African countries, and the NBA has hosted three sold-out exhibition games on the continent since 2015.\u00a0 The BAL, a partnership between the International Basketball Federation (FIBA) and NBA Africa, is a professional league featuring 12 club teams from across Africa that recently completed its second season.\u00a0 Fans can follow @NBA_Africa and @theBAL on Facebook, Instagram, Twitter and YouTube.<\/p>\n

Source<\/a>
\n
South Africa Today Africa \u2013 Southern Africa Angola<\/a> News<\/p>\n","protected":false},"excerpt":{"rendered":"

Download logo NBA Africa and Africell, one of the fastest-growing mobile network operators in Africa, today announced a multiyear collaboration to engage thousands of Angolan youth through NBA (www.NBA.com) watch parties, merchandise giveaways, a Jr. NBA league and clinics, \u201cHer Time to Play\u201d seminars, and co-branded marketing campaigns that will provide fans in Angola with […]<\/p>\n","protected":false},"author":11,"featured_media":90981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/www.africa-newsroom.com\/uploads\/socialshare.jpg","fifu_image_alt":"","footnotes":""},"categories":[4262],"tags":[258,256,21677,4263,6556,15876,5735,10261,7289,11444,29705,6687,13095,257,254,6276],"class_list":["post-90980","post","type-post","status-publish","format-standard","has-post-thumbnail","category-angola","tag-africa","tag-africa-news","tag-africell","tag-angola-news","tag-angolan","tag-announce","tag-association","tag-basketball","tag-collaboration","tag-engage","tag-multiyear","tag-national","tag-nba","tag-news","tag-south-africa-today","tag-youth"],"fifu_image_url":"https:\/\/www.africa-newsroom.com\/uploads\/socialshare.jpg","_links":{"self":[{"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/posts\/90980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/comments?post=90980"}],"version-history":[{"count":0,"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/posts\/90980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/media\/90981"}],"wp:attachment":[{"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/media?parent=90980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/categories?post=90980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/tags?post=90980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}