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Watu Kenya Country Manager Damien Gueroult says serving customers outside traditional banking starts with understanding how they earn, what they use financing for and what it takes to lend sustainably.<\/em><\/p>\n When Damien Gueroult talks about boda boda riders, he describes them first as entrepreneurs.<\/p>\n “Our clients are effectively entrepreneurs. It’s not a consumption loan,” says Gueroult, Watu Kenya’s Country Manager. “When you speak to a boda client, it’s very clear: this is their tool of trade, this is…<\/p>\n<\/div>\n Read more on AllAfrica.com<\/a> Watu Kenya Country Manager Damien Gueroult says serving customers outside traditional banking starts with understanding how they earn, what they use financing for and what it takes to lend sustainably. When Damien Gueroult talks about boda boda riders, he describes them first as entrepreneurs. “Our clients are effectively entrepreneurs. It’s not a consumption loan,” says […]<\/p>\n","protected":false},"author":9,"featured_media":244236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/cdn.allafrica.com\/download\/pic\/main\/main\/csiid\/00690358:49b667fe22cca6974c7563d9a7d5e0b4:arc614x376:w1200.jpg","fifu_image_alt":"","footnotes":""},"categories":[250],"tags":[258,256,11214,55419,15722,7829,55420,4688,430,6097,257,254,22248,6100],"class_list":["post-244235","post","type-post","status-publish","format-standard","has-post-thumbnail","category-kenya","tag-africa","tag-africa-news","tag-customers","tag-damien","tag-earn","tag-finance","tag-gueroult","tag-kenya","tag-kenya-news","tag-kenyas","tag-news","tag-south-africa-today","tag-watu","tag-work"],"fifu_image_url":"https:\/\/cdn.allafrica.com\/download\/pic\/main\/main\/csiid\/00690358:49b667fe22cca6974c7563d9a7d5e0b4:arc614x376:w1200.jpg","_links":{"self":[{"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/posts\/244235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/comments?post=244235"}],"version-history":[{"count":0,"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/posts\/244235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/media\/244236"}],"wp:attachment":[{"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/media?parent=244235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/categories?post=244235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/tags?post=244235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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South Africa Today Africa \u2013 East Africa Kenya<\/a> News<\/p>\n","protected":false},"excerpt":{"rendered":"