{"id":234053,"date":"2026-05-22T16:30:56","date_gmt":"2026-05-22T14:30:56","guid":{"rendered":"https:\/\/southafricatoday.net\/africa-news\/west-africa\/nigeria\/nigeria-hype-not-sustainable-systems-dominating-nigerias-creative-sector-itoto-emmanuel\/"},"modified":"2026-05-22T16:30:56","modified_gmt":"2026-05-22T14:30:56","slug":"nigeria-hype-not-sustainable-systems-dominating-nigerias-creative-sector-itoto-emmanuel","status":"publish","type":"post","link":"https:\/\/southafricatoday.net\/africa-news\/west-africa\/nigeria\/nigeria-hype-not-sustainable-systems-dominating-nigerias-creative-sector-itoto-emmanuel\/","title":{"rendered":"Nigeria: &#8216;Hype, Not Sustainable Systems, Dominating Nigeria&#8217;s Creative Sector&#8217; &#8211; Itoto Emmanuel"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"story-body-text\" data-para-word-count=\"17\"><em>Executive Itoto Emmanuel believes the future of Nigeria&#8217;s entertainment industry lies beyond celebrity culture and viral moments.<\/em><\/p>\n<p class=\"story-body-text\" data-para-word-count=\"24\">Nigeria&#8217;s entertainment industry has become one of the country&#8217;s most influential creative sectors, producing globally recognised talents, large-scale events and rapidly growing youth-driven brands.<\/p>\n<p class=\"story-body-text\" data-para-word-count=\"28\">However, behind the glamour and viral moments lies an industry constantly battling funding challenges, changing audience behaviour and the pressure to remain relevant in an&#8230;<\/p>\n<\/div>\n<p><a href=\"https:\/\/allafrica.com\/stories\/202605220608.html\" target=\"_blank\" rel=\"noopener\">Read more on AllAfrica.com<\/a><br \/>\n<br \/>South Africa Today Africa \u2013 West Africa <a title=\"Nigeria\" href=\"https:\/\/southafricatoday.net\/africa-news\/category\/west-africa\/nigeria\/\">Nigeria<\/a> News<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Executive Itoto Emmanuel believes the future of Nigeria&#8217;s entertainment industry lies beyond celebrity culture and viral moments. Nigeria&#8217;s entertainment industry has become one of the country&#8217;s most influential creative sectors, producing globally recognised talents, large-scale events and rapidly growing youth-driven brands. However, behind the glamour and viral moments lies an industry constantly battling funding challenges, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":234054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","fifu_image_url":"https:\/\/cdn.allafrica.com\/static\/images\/structure\/aa-logo-rgba-no-text-square.png","fifu_image_alt":"","footnotes":""},"categories":[249],"tags":[258,256,12150,26588,10334,19042,54456,257,4687,393,5761,5991,254,6059,10564],"class_list":["post-234053","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nigeria","tag-africa","tag-africa-news","tag-creative","tag-dominating","tag-emmanuel","tag-hype","tag-itoto","tag-news","tag-nigeria","tag-nigeria-news","tag-nigerias","tag-sector","tag-south-africa-today","tag-sustainable","tag-systems"],"fifu_image_url":"https:\/\/cdn.allafrica.com\/static\/images\/structure\/aa-logo-rgba-no-text-square.png","_links":{"self":[{"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/posts\/234053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/comments?post=234053"}],"version-history":[{"count":0,"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/posts\/234053\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/media\/234054"}],"wp:attachment":[{"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/media?parent=234053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/categories?post=234053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/southafricatoday.net\/africa-news\/wp-json\/wp\/v2\/tags?post=234053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}