Nigeria: ‘Hype, Not Sustainable Systems, Dominating Nigeria’s Creative Sector’ – Itoto Emmanuel

Executive Itoto Emmanuel believes the future of Nigeria’s entertainment industry lies beyond celebrity culture and viral moments.

Nigeria’s entertainment industry has become one of the country’s most influential creative sectors, producing globally recognised talents, large-scale events and rapidly growing youth-driven brands.

However, behind the glamour and viral moments lies an industry constantly battling funding challenges, changing audience behaviour and the pressure to remain relevant in an…