Nigeria: Driving Growth for African SMEs Through Data – Insights From Catherine Uduba

In Africa’s rapidly evolving business landscape, small and medium-sized enterprises are beginning to recognize that data literacy and forecasting are essential tools for growth, stability and long-term success.

Business strategist Catherine Uduba, whose work spans supply chain operations and demand forecasting, has seen how even modest data practices can transform daily operations and sharpen competitive advantage.

A graduate of the Tuck School of Business at Dartmouth, she emphasizes that data is…