Ivory Coast stallholders turn to Kaymu online marketplace

Ebay and Alibaba may be the world’s biggest online marketplaces, but not in Africa. Few have access to them or have even heard of them. Instead, Kaymu, whose website declares it the “number one marketplace in emerging countries”, is rapidly cornering the market.

It is the brainchild of e-commerce group, Africa Internet Holding, backed by Rocket Internet, the incubator founded by the German Sawyer brothers famous for making millions by cloning digital businesses.

Launched just two years ago Kaymu now has operations in 25 countries and 15 of them are in Africa.

While there are other e-commerce sites in Ivory Coast – such as Jumia, Africa’s answer to Amazon, as well as Wasiri and Sigata – Kaymu is the first person-to-person marketplace open to individuals rather than just shops…

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