Ghana Collects Half the Blood It Needs – Digital Approaches Can Improve That

It is late, the ward is crowded, and the clock is moving faster than everyone would like. A doctor has stabilised the patient as best they can, but one thing is missing – blood.

A relative is asked to “try somewhere else”, and within minutes, the family is on the phone, calling friends, contacting church groups, posting in WhatsApp chats, hoping that someone nearby is eligible, willing and able to reach the hospital in time.

In that moment, healthcare stops being only about medicine. It becomes…