Zimbabwe: Cairns Rebrands Popular Spuds Potato Crisps Through Flavour-Led Campaign

CAIRNS Foods, one of Zimbabwe’s leading snack brands has announced the rebranding of its premier Spuds potato crisps.

Having previously packed its four main flavours in a similar brown pack, it has moved to add colours that correspond and can be associated with different flavours.

Speaking on the rebranding and expected roll out, Cairns Marketing Manager Mutsai Mukungatu said the taste and quality will not change.

“The new Spuds packaging represents an exciting evolution for the brand,” said…