Kenyan Street Food Businesses Thrive On Tiktok Amid Economic Challenges

In a challenging economic landscape where a recent survey by credit firm Tala highlights that two-thirds of permanently employed Kenyans have turned to side hustles, street food vendors are carving out a vital niche for themselves. Leveraging TikTok, these entrepreneurs are not merely selling food; they’re sparking a digital revolution with local dishes like smocha – a mix of smokies, chapati, and salad. This innovative approach is rapidly turning such dishes into staples, captivating food lovers…