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Kenya Turns to AI in Bid to Boost Tourism Earnings Through Google Deal

Kenya Turns to AI in Bid to Boost Tourism Earnings Through Google Deal

NAIROBI,Kenya,May 29-Kenya is betting on artificial intelligence and big data to reposition its tourism sector as a key driver of economic growth after entering a strategic partnership with Google Kenya to modernize destination marketing, tourism analytics, and visitor experiences.

The collaboration between the Ministry of Tourism and Wildlife and the technology giant signals a shift in how Kenya plans to compete for global travellers, as countries increasingly adopt digital tools and personalised…

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