Africa: Zaumu Unveils Africa’s First Creator-First Digital Marketplace in Nairobi

NAIROBI — A new digital platform designed to transform the influencer economy in Africa has been launched in Nairobi.

Dubbed ZAUMU, the marketplace is the continent’s first creator-first, end-to-end influencer campaign management platform, offering a streamlined solution for content creators to connect directly with brands.

ZAUMU aims to address long-standing challenges in the influencer space, including lack of transparency, delayed payments, poor contract structures, and misalignment between…