Egypt’s NowPay Enters Saudi Arabia in $20m Joint Venture

NowPay is expanding into Saudi Arabia through NowAccess, a joint venture with Tas’heel, the consumer finance unit of United International Holding Company.

Tas’heel has invested US$20 million in the venture and will hold a 75% stake, with NowPay retaining 25%. The launch follows a memorandum of understanding signed earlier in 2025. The deal brings NowPay’s total funding to US$31 million.

Founded in 2019 by Mostafa Ashour, NowPay provides payroll-linked financial wellness tools that allow employees…