Kenya: Creative Entrepreneurship – Why Filmmakers Must Start Thinking Like Founders

Nairobi — Africa’s film industry has never pulsed with more life than it does today. Cinema screens are multiplying, streaming platforms are expanding their libraries, and global audiences are hungry for diverse stories that reflect the richness of our continent. The world is watching Africa, waiting for its stories to shine.

But beneath this creative energy lies a powerful truth: talent alone is no longer enough. To thrive in this new era, filmmakers must step into a bigger identity. They must…