Southern Africa: Namibia Named Africa’s Most Authentic Tourism Destination

Namibia has been recognised as Africa’s most authentic and in-demand tourism destination, with the assessment linked partly to the growing influence of digital travel planning platforms, according to the African Tourism Board (ATB).

The ATB says the recognition is based on market intelligence gathered from Germany and the United States, which indicates rising international interest in Namibia as a destination that prioritises responsible, informed and experience-driven travel.

According to the…