Choice Microfinance Bank, now operating as Choice Bank, has officially rebranded and rolled out a digital-first banking model.
The move signals a strategic shift toward inclusive, technology-driven services targeting Kenya’s growing demand for accessible, digital financial solutions.
The new model will support electric vehicle financing, Kenya-China corridor SME trade, asset financing, and Banking-as-a-Service (BaaS) via APIs.
Choice Bank CEO Bonface Isinta Ombui said the shift reflects the bank’s…
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