Kenya: Illicit Brew Accounts for 60pc of All Alcohol Sold – Euromonitor Study

Nairobi — Illicit alcohol now accounts for 60 per cent of all alcohol sold, and illegal alcohol sold in Kenya has increased by 27 per cent since 2022, according to a study by Euromonitor International.

The illicit alcohol market continues to grow in both volume and value and growth in the illicit market has exceeded that in the legal market over the last two years.

The study commissioned by the Alcoholic Beverages Association of Kenya (ABAK) established that the government is losing Sh120…