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Kenya: Safaricom Investment Co-Operative Bets On Rebrand for Growth

Kenya: Safaricom Investment Co-Operative Bets On Rebrand for Growth

Nairobi — The Safaricom Investment Co-operative has rebranded to SIC Investment Co-operative.

The rebranding ceremony was graced by the Ministry of Co-operatives and Micro, Small & Medium Enterprises (MSMEs) Development Cabinet Secretary Wycliffe Oparanya, alongside Principal Secretary Patrick Kilemi, SIC Investment Co-operative Board Chair Judy Runo, CEO Churchill Winstones and Safaricom PLC Director Brand and Marketing Zizwe Vundla.

According to the company, the new brand identity will serve…

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