AWith more than 100 licensed gambling operators in Kenya, the industry has become so competitive over the last few years.
Every year, Kenya’s main betting regulatory body, the Betting Control and Licensing Board (BCLB) issues at least five new licences, further saturating the market.
It is therefore hardly surprising that betting operators are trying out different tricks to steal a march on their rivals, with the older sites fighting hard to hold on to their share of the market, and the newer…
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